Marketing Ruler

Productized growth marketing · India

Measure everything.
Rule your market.

Fixed-price marketing plans for growing brands. One clear outcome per plan. Every rupee tracked on a live dashboard you can open any time.

Get my free Ruler ScoreTake the 60-second check
Ruler Dashboard · SampleIllustrative
North-star metric · Qualified leads[000]This month against target [000]
Spend₹[0.0]L
Cost per lead₹[000]
StatusOn track
  • Cost per lead
  • Return on ad spend
  • Customer acquisition cost
  • Lifetime value
  • Share of search
  • AI answer mentions
  • Conversion rate
  • Review rating
  • Repeat purchase rate

Activity is not a result. We report the result.

One number that matters

Each plan is built around a single north-star metric. Leads for a clinic. Return on ad spend for a D2C store. Search share for a local service.

A price you know upfront

No custom quotes and no surprise invoices. Pick a plan and start this month. Move up or down as your business changes.

A dashboard you can open

Your Ruler Dashboard updates as campaigns run. You see spend and outcomes without waiting for a month-end deck.

The Ruler Rules

Seven rules we work by.

A ruler only works if it is straight. These are the lines we do not bend.

  1. R·01

    If it cannot be measured it is not in the plan

    Every activity is tied to a number before it starts.

  2. R·02

    One metric leads

    Ten KPIs is a report. One north-star metric is a direction.

  3. R·03

    You own everything

    Ad accounts analytics pixels and data stay in your name.

  4. R·04

    Bad news travels first

    When a campaign misses we tell you before you ask.

  5. R·05

    Budget follows results

    What works gets more money. What does not gets cut on the monthly review.

  6. R·06

    Plain language only

    No jargon in reports. If we cannot explain it simply we do not do it.

  7. R·07

    Measure again

    Every quarter we rerun your Ruler Score so progress is visible on the same scale.

How it works

Four readings. Every month.

  1. 01 · Measure

    Ruler Score audit

    We score your website search presence ads and funnel. You get a baseline before a single rupee is spent.

    Week 1
  2. 02 · Plan

    A plan on one page

    Built with SimpleMarketingPlan. Channels budget and the target for your north-star metric agreed in writing.

    Week 2
  3. 03 · Execute

    Campaigns go live

    Ads content SEO and AI search work run by a team backed by Fabulous Media since 2008.

    Week 3 onward
  4. 04 · Report

    Read the ruler

    A monthly review against target. What worked gets more budget. What did not gets cut.

    Every month

60-second self-check

Where does your marketing measure today?

Answer five quick questions and watch the needle move. This is a rough reading. The full Ruler Score is done by our team.

01Do you know your cost per lead or cost per sale?
02How often do you see marketing results?
03Does your brand show up when people ask ChatGPT or Gemini about your category?
04Who owns your ad accounts and analytics?
05What is your average Google review rating?

Industries we measure

Every business has its own ruler.

The north-star metric changes with your business model. Here is where we start for each.

D2C and e-commerce

North star · ROAS

Profitable paid growth across Meta Google and marketplaces with retention that brings buyers back.

  • Meta ads
  • Google Shopping
  • WhatsApp flows

Clinics and healthcare

North star · Booked appointments

Local search and lead campaigns that fill calendars while staying within medical advertising norms.

  • Local SEO
  • Call tracking
  • Reviews

Education and coaching

North star · Enrolments

Admission-season campaigns and counsellor-ready leads with follow-up that does not go cold.

  • Lead ads
  • Webinars
  • Nurture

Real estate

North star · Site visits

Project launches that turn enquiries into scheduled site visits rather than unanswered calls.

  • Launch campaigns
  • Landing pages
  • CRM sync

Wellness and lifestyle

North star · Memberships

Community-led content and creator programmes that build trust before the first purchase.

  • Creators
  • Content
  • Memberships

B2B and services

North star · Sales meetings

Account-based outreach and thought leadership that puts your team in front of decision makers.

  • LinkedIn
  • ABM
  • AI search

Side by side

The usual agency vs the Ruler way.

What you getThe usual agencyMarketing Ruler
PricingCustom quote after three meetingsFixed monthly plan on the website
ReportingA long deck at month endLive dashboard plus a monthly review
What is measuredPosts reach and impressionsOne north-star business metric
Ad accountsOften owned by the agencyAlways owned by you
AI searchNot on the radarTracked in every plan from Horizon
When results missExplained awayFlagged first with a fix

Plans

Pick your scale.

Monthly subscriptions. Ad spend is billed at actuals and stays visible on your dashboard.

Measures · Qualified leads

Metre

For local businesses that need a steady flow of enquiries.

₹[PRICE] / month

  • Google and Meta lead campaigns
  • Landing page with call tracking
  • Local search profile management
  • Monthly Ruler review
Start with Metre
Measures · Return on ad spendMost chosen

Kilometre

For D2C and e-commerce brands scaling paid growth.

₹[PRICE] / month

  • Performance ads across Meta Google and marketplaces
  • Creative production every month
  • Email and WhatsApp retention flows
  • Live ROAS dashboard
Start with Kilometre
Measures · Category share

Horizon

For brands that want to lead their category online.

₹[PRICE] / month

  • Everything in Kilometre
  • SEO and AI answer-engine visibility
  • Content and creator programme
  • Quarterly strategy session with leadership
Talk to us about Horizon

Add-on attachments

AI Visibility PackTrack and grow how often AI assistants recommend your brand.₹[PRICE] / month
Landing Page SprintA conversion-focused page designed built and tested in ten days.₹[PRICE] one time
WhatsApp CommerceCatalogue broadcasts and abandoned-cart flows on WhatsApp.₹[PRICE] / month
Creator BenchA managed roster of creators matched to your category.₹[PRICE] per campaign

Growth calculator

Put your own numbers on the ruler.

Enter today’s figures and an improvement you think is realistic. The calculator shows what that change is worth each month.

₹
#
%
₹

Sample values are pre-filled. Replace them with your own.

Your reading
Cost per lead today–
Cost per customer today–
Return on ad spend today–
Extra leads at the same spend–
Extra revenue per month at your assumed improvement–

This is arithmetic on your inputs and your assumption. It is not a promise of results. Your Ruler Score sets a target based on your real data.

Set a real target with us

Readings from the field

Results we will put on the record.

Every case study shows the metric before and after on the same ruler. Published with client permission.

Clinic · Metre[CITY]
[+00%]

Booked appointments in [00] days. [ONE-LINE STORY]

[CLIENT NAME]

D2C brand · Kilometre[CATEGORY]
[0.0x]

Return on ad spend after [00] months. [ONE-LINE STORY]

[CLIENT NAME]

B2B · Horizon[SECTOR]
[00]

Sales meetings booked in a quarter. [ONE-LINE STORY]

[CLIENT NAME]

Free · 48-hour turnaround

What is your Ruler Score?

A score out of 100 across five readings. You also get the three fixes that would move it most.

  • Website speed and conversion / 20
  • Search visibility / 20
  • AI answer presence / 20
  • Ad efficiency / 20
  • Reviews and reputation / 20

We reply on email and WhatsApp. No spam and no automated sales calls.

FAQ

Questions before you start.

Anything else? Ask on WhatsApp at [PHONE].

Is ad spend included in the plan price?

No. The plan price covers strategy execution creative and reporting. Ad spend is paid at actuals and shown line by line on your dashboard.

Is there a long lock-in?

Plans run month to month after a [00]-month starting period. That period gives campaigns enough data to be judged fairly.

Who owns the ad accounts and data?

You do. Ad accounts analytics and pixels are set up in your name. If you leave everything stays with you.

Can I switch plans later?

Yes. Move up or down at the start of any month. Your dashboard and history carry over.

How is Marketing Ruler related to Fabulous Media?

Marketing Ruler is the plan-based arm of Fabulous Media. It uses the same team and playbooks in fixed packages. Larger custom mandates go to Fabulous Media directly.

What happens after I request a Ruler Score?

We audit your website search presence ads and reputation. Within 48 hours you receive your score with the three highest-impact fixes and a plan recommendation.

Part of the Fabulous Media network

New name. Seventeen years of practice behind it.

Marketing Ruler runs on the people and playbooks of Fabulous Media. When your brand outgrows a plan you move to a fully custom team without changing partners.

Fabulous MediaCustom growth and digital agency since 2008SimpleMarketingPlanThe one-page plan behind every Ruler engagement
AI SEO InfabioSearch and AI answer-engine visibility
MediadropsMedia and content distribution

The Weekly Reading

One marketing metric explained every Monday.

Five minutes. Plain language. What it means and how to move it.