One number that matters
Every plan is built around a single north-star metric chosen for your business model.
Clinic or coaching institute Qualified leads
D2C or e-commerce brand Return on ad spend
Category leader Search and AI share
NewA Fabulous Media company · since 2008
Marketing, measured to the millimetre.
Fixed-price growth plans for ambitious brands. One clear outcome per plan and a live dashboard that accounts for every rupee.
Reading0.0 cm· Baseline
Move across the ruler to read it
- Cost per lead
- Return on ad spend
- Acquisition cost
- Lifetime value
- Share of search
- AI answer mentions
- Conversion rate
- Review rating
Why Marketing RulerActivity is not a result.
Activity is not a result.
We report the result.
A dashboard you can open
Spend and outcomes update as campaigns run. No waiting for a month-end deck.
North star · sample[000]Illustrative
Price known upfront
No custom quotes and no surprise invoices.
You own everything
Ad accounts analytics and data stay in your name.
The Ruler Rules
Seven lines we never bend.
- R · 01
If it cannot be measured it is not in the plan
Every activity is tied to a number before it starts.
- R · 02
One metric leads
Ten KPIs is a report. One north-star metric is a direction.
- R · 03
You own everything
Ad accounts analytics pixels and data stay in your name.
- R · 04
Bad news travels first
When a campaign misses we tell you before you ask.
- R · 05
Budget follows results
What works gets more money. What does not gets cut at the monthly review.
- R · 06
Plain language only
No jargon in reports. If we cannot explain it simply we do not do it.
- R · 07
Measure again
Every quarter we rerun your Ruler Score so progress shows on the same scale.
The method
Four readings. Every month.
- 01 · MeasureWeek 1
Ruler Score audit
A baseline on your website search ads and funnel before a single rupee is spent.
- 02 · PlanWeek 2
A plan on one page
Built with SimpleMarketingPlan. Channels budget and target agreed in writing.
- 03 · ExecuteWeek 3 on
Campaigns go live
Ads content SEO and AI search run by a team practising since 2008.
- 04 · ReportMonthly
Read the ruler
A live dashboard and a monthly review against target. Then we measure again.
60-second self-check
Where does your marketing read today?
Five questions move the needle. This is a rough reading. The full Ruler Score is done by our team.
Industries we measure
Every business has its own ruler.
D2C and e-commerce
North star · ROASProfitable paid growth across Meta Google and marketplaces with retention that brings buyers back.
Clinics and healthcare
North star · AppointmentsLocal search and lead campaigns that fill calendars within medical advertising norms.
Education and coaching
North star · EnrolmentsAdmission-season campaigns and counsellor-ready leads with follow-up that does not go cold.
Real estate
North star · Site visitsLaunches that turn enquiries into scheduled site visits rather than unanswered calls.
Wellness and lifestyle
North star · MembershipsCommunity-led content and creator programmes that build trust before the first purchase.
B2B and services
North star · Sales meetingsAccount-based outreach and thought leadership that reaches decision makers.
Side by side
The usual agency vs the Ruler way.
| What you get | The usual agency | Marketing Ruler |
|---|---|---|
| Pricing | Custom quote after three meetings | Fixed monthly plan on the website |
| Reporting | A long deck at month end | Live dashboard plus a monthly review |
| What is measured | Posts reach and impressions | One north-star business metric |
| Ad accounts | Often owned by the agency | Always owned by you |
| AI search | Not on the radar | Tracked from the Horizon plan |
| When results miss | Explained away | Flagged first with a fix |
Plans
Pick your scale.
Monthly subscriptions. Ad spend is billed at actuals and stays visible on your dashboard.
Metre
For local businesses that need a steady flow of enquiries.
₹[PRICE] / month
- Google and Meta lead campaigns
- Landing page with call tracking
- Local search profile management
- Monthly Ruler review
Kilometre
Most chosenFor D2C and e-commerce brands scaling paid growth.
₹[PRICE] / month
- Performance ads on Meta Google and marketplaces
- Fresh creative every month
- Email and WhatsApp retention flows
- Live ROAS dashboard
Horizon
For brands that want to lead their category online.
₹[PRICE] / month
- Everything in Kilometre
- SEO and AI answer-engine visibility
- Content and creator programme
- Quarterly leadership strategy session
AI Visibility PackGrow how often AI assistants recommend your brand.₹[PRICE] / month
Landing Page SprintA conversion page designed built and tested in ten days.₹[PRICE] one time
WhatsApp CommerceCatalogue broadcasts and abandoned-cart flows.₹[PRICE] / month
Creator BenchA managed roster of creators for your category.₹[PRICE] per campaign
Growth calculator
Put your own numbers on the ruler.
Enter today’s figures and an improvement you believe is realistic. See what that change is worth each month.
Your reading
Cost per lead today–
Cost per customer today–
Return on ad spend today–
Extra leads at the same spend–
Extra revenue per month at your assumed improvement–
Arithmetic on your inputs and assumption. Not a promise of results. Your Ruler Score sets a target from your real data.
Readings from the field
Results we will put on the record.
Every case study shows the metric before and after on the same ruler. Published with client permission.
CLINIC · METRE[CITY]
[+00%]
Booked appointments in [00] days. [ONE-LINE STORY]
[CLIENT NAME]
D2C · KILOMETRE[CATEGORY]
[0.0x]
Return on ad spend after [00] months. [ONE-LINE STORY]
[CLIENT NAME]
B2B · HORIZON[SECTOR]
[00]
Sales meetings booked in a quarter. [ONE-LINE STORY]
[CLIENT NAME]
Free · 48-hour turnaround
What is your Ruler Score?
A score out of 100 across five readings, with the three fixes that would move it most.
- Website speed and conversion / 20
- Search visibility / 20
- AI answer presence / 20
- Ad efficiency / 20
- Reviews and reputation / 20
Request received
Your reading is on its way.
Your Ruler Score will reach you within 48 hours.
FAQ
Before you start.
Anything else? Ask on WhatsApp at [PHONE].
Is ad spend included in the plan price?
No. The plan covers strategy execution creative and reporting. Ad spend is paid at actuals and shown line by line on your dashboard.
Is there a long lock-in?
Plans run month to month after a [00]-month starting period. That period gives campaigns enough data to be judged fairly.
Who owns the ad accounts and data?
You do. Ad accounts analytics and pixels are set up in your name. If you leave everything stays with you.
Can I switch plans later?
Yes. Move up or down at the start of any month. Your dashboard and history carry over.
How is Marketing Ruler related to Fabulous Media?
Marketing Ruler is the plan-based arm of Fabulous Media, using the same team and playbooks in fixed packages. Larger custom mandates go to Fabulous Media directly.
Part of the Fabulous Media network
A new name. Seventeen years behind it.
When your brand outgrows a plan you move to a fully custom team without changing partners.
Start with a free Ruler ScoreFabulous MediaCustom growth agency since 2008SimpleMarketingPlanThe one-page plan behind every engagement
AI SEO InfabioSearch and AI answer visibility
MediadropsMedia and content distributionThe Weekly Reading
One marketing metric, explained every Monday.
Five minutes. Plain language. What it means and how to move it.